Packaging Your Home-Based Baked Goods For Success

If you are starting your own home-based baked goods business then you want to do all you can to help spread the word about your products and make a good name for yourself in the industry. The way you present your goods will help you to get more repeat and first-time customers. This article will provide you with helpful tips on how you can package your baked goods in a way that makes customers want more.

Use Consistent Materials

Choose the packaging you are going to want to stick with for a long time. If you are consistently changing your packaging then your customers may get the idea that you aren't going to provide baked goods that are consistent.

Choose Colors that Go With Your Logo

If you have a logo that has strong colors, such as pink and yellow, then your packaging should go well with those colors. For example, you don't want to use green boxes and bags with pink and yellow logos. It will look more professional if you go with a neutral color, such as white, that doesn't distract from the logo.

Use Packaging Material that Keeps the Products Fresh

When you are selling home-baked goods, you want those goods to reach your customer fresh. They should taste as if they just came out of the oven. If your packaging allows too much air to get to the products, they can taste hard and stale. This is one of the fastest ways for you to lose customers.

Use the Right Size Packages

If you use packages that are too small then you won't be able to fit your goods in them in a way that looks nice. If you use packages that are too big then the customer will think that they didn't get their money's worth.

Use Custom Labels

Each package should have two custom labels on it that provides the customer with all the information they should have immediate access to. One of those labels should be your company label. This label should have your company name and logo on it. Place the label on the front of the package where it is the first thing they see. The second label will be one that tells them what they need to know about that particular product. This includes the product name, the ingredients and the nutritional value per serving. If you don't already have custom labels made, consider looking into websites of label specialists, such as http://www.northwestlabel.com/, to check your options.

Now that you have a better idea of how your home-based baked goods should be packaged, you will be able to present your customers with packages that helps your company become more successful.


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