If a dream of yours is to open up your own hair salon, all you need is funding and a great location, right? No matter where you are located or how fancy and chic your salon may appear, you won't be making any money if customers don't continually walk through the front door each day. In order to bring your business to life and maintain it, you'll need to practice effective marketing skills. This involves a careful balance of personable interaction with clients and marketing new ones on a continual basis. Here are some ways you might want to market your salon.

Promotions And Daily Deals

Whether it's new clients or existing ones, keeping them interested in you and your salon means grabbing their attention with something that will benefit them. Offering promotions for referrals of new customers is one way that you can build your clientele. Offer a "bring-a-friend day" or offer existing customers a percentage off their next salon visit when they refer someone who books and keeps an appointment with you. Giving a discount on specific services each day is another way to draw in new customers. This allows them to try your business out and gives you the opportunity to gain their confidence as their new stylist.

Local Newspapers Or Newsletters

Some stylists prefer to not advertise their services in their local newspaper because they feel they may not reach their target audience. When in fact, if you are just starting out, running a local ad in the paper can draw in a lot of new clients. It allows you to list all of the services that you offer, and the ability to post a short bio about your salon and your style experience. Thousands of people read newspapers daily. It's a great way to spread the word about your business.

Social Media

Creating a buzz about you and your business should be your ultimate marketing goal. You can easily reach the masses by effectively advertising and promoting your business through social media. Social media sites allow users to share deals and contests with their friend circle within seconds. This allows you to interact with new and existing customers, answer questions and promote special deals.

Signs And Billboards

Your business name, company logo and contact information is essential in making sure clients can identify you properly. One way to achieve this is with custom-made signs, marquees and billboard advertising for your business. Custom signs can be placed in the front and back of your business giving a clear description of what your business offers inside.

Marketing your business can be done several ways until you find the most effective way to draw in the right clientele.